I was going through some draft blog posts and came across this one. I don’t understand why I didn’t publish it back in 2018 though, because after reading it back it gave me all the feels again. So I wanted to share it on this platform.
I can’t express how much I love the band Hyukoh and their music. I watched the Hyukoh Gang Gang Schiele x Beats By Dre video and felt all of these emotions, which I didn’t see coming. To hear about the meaning behind the lyrics of this song was heartwarming. Learning about the song writing and producing process was enlightening. This short video made me fall in love with this song and the band even more than before (if that’s even possible)!
I had the pleasure of attending their London gig in October, 2017. I’d been listening to their music for around a year at this point, but I was completely obsessed with all of their albums. Each one of them contained songs that suited my mood at any given time. I didn’t feel the need to skip any tracks, which is rare to find at times, let alone 3 or 4 from the same artist.
‘Gang Gang Schiele’ from their album ‘24: How to find true love and happiness’, is about friendship. Lead singer and songwriter, Oh Hyuk, had North and South Korea in mind when writing the lyrics, as the two nations had only started to rebuild their relationship after many years. The song calls out to ‘old friends’ and asks for forgiveness; you can’t help but feel touched. Music can do this to you; it’s that powerful.
Artists like Hyukoh have changed me as a person when it comes to my love of music. A few years ago when I got into Korean music, I became curious about everything beyond the music I hear on my commute to work; from K-Pop to K-Indie. With the majority of the lyrics being in Korean, it got me wondering what they meant. Before then, I’d never really paid attention to it. But now I try to decipher and understand the meaning behind it.
I became curious to find out more about the artist and the background story to a song or album. And this in turn lead me to develop a strong sense of appreciation and respect for them, i.e. turning me into a bit of a fangirl.
I love discovering videos like this, which go beyond a well produced music video. Don’t get me wrong, I get just as excited to see a new MV come out by all my favourite artists. But if a video can portray meaning and a story, it makes me see these musicians in a new light. Good job, Beats By Dre.
